The agency assumes the function of an intermediary between a party that wants to organise an event (the client) and other parties offering the necessary services (the venue, the caterer, the service, the support staff and others).
It seems to be fair to say that an agency thrives on the fact that access to information by its very nature is ‘imperfect’; if the customer could easily find the information he needs – about the ideal location, the perfect caterer, the most suitable service… – by selecting it on the fly in a confusing ocean, agencies would disappear. And the reasoning could be valid in any field, from real estate to marriage to tourism. If access to information were perfect, it would be easy to find not only the impeccable location that totally meets one’s needs, but also the ideal companion, the one who has locks designed for your keys and keys that open your locks, the dream house, the place where all your attempts to escape cease, the trip that remains happily imprinted for a lifetime, and so on. In a world with free and total access to information, there would be no need to use the services of an agency. At least of an agency that is unable to interpret its role intelligently, becoming a kind of bureaucrat demanding to tax the interlocutor without having added any value to its role of bringing parties together. Thus, at times, agents give the impression of wanting to force an agreement in order to secure a fee, over and above the needs of the parties. Thus they superficially speed up negotiations and the process of conclusion.
*** Translated with www.DeepL.com/Translator (free version) ***
Like happy birds of prey. All this using an, apparently, unjustified dominance over information that allows them to ‘eat’ without having done anything. It is a role that in many cases arouses an understandable dislike and makes people want to ‘override’ them. However, it is necessary to go beyond this aseptic view of a profession in which, perhaps more than in others, the human factor makes the real difference; because if in many cases the situation described corresponds to reality, in some, not very frequent cases, there is much more: Thus, moral character, the willingness to take responsibility, empathy, a vision that can be detailed and comprehensive at the same time, and above all the ability to understand and connect worlds with different languages and priorities in a sort of refined cultural mediation are invaluable aspects when aimed at the success of an event. For these reasons, I particularly appreciated the opportunity to work with an agency like #Nonsololoft and with a professional like #TommasoFrancavilla and his team who were constantly at my side, with intelligence and preparation, in the conclusion of an agreement with a major fashion house and in the management of the related event. Which was of course a success!
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