SEO and SEM seminars in the Pergola15 event location

Training seminars in the Pergola15 location

The Pergola15 event location hosted intensive training seminars in an exciting and high-profile three-day event focusing on ranking optimisation techniques.

In essence, the meetings focused on the techniques of that branch of Internet marketing called Search Engine Marketing (SEM).

How did the seminars develop?

The first part of the course provided a knowledge base on SEO optimisation techniques. These are the procedures for measuring, monitoring and optimising the ranking of a site, blog or eCommerce on search engines. In order to increase the amount of natural and spontaneous visits, i.e. organic traffic.

These activities involve operations in several directions.

In particular, actions on HTML code, page contents and the hypertext network of the domain stored by search engines.

Of course, the careful analysis of activities outside the domain under consideration through link building systems (including guest posting) is also indispensable.

In the second part of the course, the main topics related to SEA were addressed.

These are paid advertising campaigns with which placement in spaces distributed for pay-per-click results is achieved through a system modulated on that of auctions.

A few words about participation and the teacher

The course participants had heterogeneous backgrounds and professions and, above all, very different levels of preparation on the specific subject.

The teacher’s calibre was immediately evident in his ability to provide a solid and comprehensive basis on the subject to those who were almost ignorant of it and valuable insights to those who already knew the subject in detail.

Si dice, infatti, che chi conosce veramente bene un argomento e lo ha metabolizzato negli strati più profondi della psiche, è in grado di convincere sia l’esperto che il “bambino”.It is said, in fact, that those who really know a subject well and have metabolised it in the deepest layers of the psyche, are able to convince both the expert and the ‘child’.

That is, it succeeds in attracting the attention of the discerning, critical and sometimes sceptical insider.

It also knows how to make itself understood by the totally unfamiliar person, who has no cognitive footholds or references to lean on.

Ma c’è altro da segnalare se si vuole comprendere perché la platea fosse così rapita e pendesse dalle labbra dell’insegnante.But there is more to report if you want to understand why the audience was so enraptured and hung on the teacher’s every word.

And for time to remain as if suspended in a versatile and aseptic event venue, ready to give space to anyone who demands it.

Listening to Dr. Katiuscia Grossi, better known in the trade as ‘Dr. K’, talk about Search Engine Optimisation, actions to direct search engine crawlers to a path favourable to us, or Search Engine Advertising, her words resonated the hour of inner awakening.

The feeling was extremely clear despite the fact that the subject matter focused on the execution of exact, surgical, systematic, algid actions that in themselves should not trigger any particular involvement.

As always, it is the human material that makes the difference.

It is certainly not only her incredible technical competence that qualifies Dr K as an excellent teacher.

There is much more to it than extreme diligence: what makes her a champion in teaching is a gift that true masters have, namely the desire to shed light on the rules of the game as a first step to enable pupils to be free and independent.

The true master offers himself as a bridge to knowledge and, once his purpose is realised, is ready to disappear.

So Dr K, at the end of her lectures, disappeared as if she had never existed.

Why was Pergola15 a perfect location for these seminars?

The venue is spacious and intimate, managing to distribute the people within it well and creating an atmosphere suitable for all kinds of events.

From seminars that require quiet to aid concentration to shoots that make use of its natural light to exhibitions using its white walls up to 6 metres high.

In no time at all, after the disappearance of Dr K, the location turned from a silent and austere place into a festive environment where course participants relaxed.

Thus, the seminars ended with a happy and energetic cocktail.

The participants, inspired and motivated to take professional leaps forward, engaged in an intensive exchange of ideas and projects and the creation of new networks to enhance talents and aspirations.